Where, Who, Wow: Lessons Learned in 7 Years of Marketing and Growing My Client Base

Every market is different. Architectural photographers in the USA will operate differently than those in Asia, and again differently than those based in Europe. That being said, there will also be many similarities. That is why it might be useful for you if I share my experiences in recruiting clients, from my first year in business up until now (my 7th year).

Introducing The APAlmanac Architecture Photography Contract Template

I am so proud to introduce The APAlmanac Contract Template. In over a decade of photographing architecture, I have talked to thousands of working photographers, whether it’s for a lunch, on an online forum, here on Apalmanac, or at workshops or conferences.

Prime Members Get Unlimited Storage On Amazon Photos – A Cloud Backup Alternative to Google Photos

While it maybe wasn’t as great for backing up photos as it was for compressing them, Google Photos was a perfect platform to use as an easy-to-access online portfolio that was always in your pocket. I was using it extensively, not just for sharing the photos from photography trips with my friends, but also to send images to my clients for fast reviews before the final delivery.

Can Exposure Pay The Bills? Mass Collective Talks Licensing and Pricing in ‘CREDIT FOR BREAKFAST’

It seems like more than ever, architectural photographers are battling copyright infringement, ignorance towards licensing, and confusion over usage rights — not to mention the dreaded “but this will be great exposure” remark. On Wednesday, April 28th 2021 at 7:00 pm BST (2:00 pm EST) Mass Collective in collaboration with VIEW Pictures will be hosting an online talk discussing the importance of licensing and contracts in the photography business.

Just Let The Photographer Do Their Job

When I was a baby architecture writer, a thousand years ago, I remember spending what felt like the majority of my work time asking my editors who’d commissioned stories, or publicists who were pitching me projects, or architects who’d decided to see if I might want to write about something, to send me pictures.

Preparing Yourself to Sell

Given the plethora of available self-help books on sales, it should come as no surprise that becoming successful in sales starts from within.

My No. 1 Business Secret: My Website

In my (free to download) eBook The Value of Architectural Photography, I touched upon instruments our clients can use to increase the value of our work. I asked the following question: “Any time of the day, 24/7, someone who could be your next client can check your website.

Let’s Increase the Value of Your Work (For Both You and Your Clients)

Hi everyone, Rob here! I just joined the APALMANAC writers rank and am really thrilled to be part of the team that makes this magnificent, unique platform come to life. My brief is to write about architectural photography with an emphasis on post-production, so in the future, I’ll bother you with color management, image blending, and all other kinds of topics you can think of that involve our production process.

“The Value of Architectural Photography” With Rob Van Esch

A few years ago, seasoned Amsterdam-based architectural photographer Rob Van Esch released a captivating eBook “Staying On Top of Current Architectural Photography Trends” which focused on the recent shifts in the way architecture is photographed.

The CASE Act Passed, and I’m Not Happy

As a photographer who consistently enforces my copyrights and encourages others to do the same, colleagues are often surprised to learn that I do not support the CASE Act in its current form. At first glance, it sounds amazing: a low-cost, fast, informal way to resolve infringement claims, presumably without even the need for an attorney. A more thorough review of the Act’s provisions, however, reveals numerous caveats that, in my opinion, will be very easy for a resourceful infringer to exploit.

When to Charge Separate Usage Fees

The topic of usage fees remains at the top of the list of questions I observe among architectural photographers. Many of us concur that a “standard” license for a commercial client would typically include rights for the client to use the images on their own website, social media, local advertising, and for other purposes of self-promotion (some refer to this as a “publicity and collateral” license). However, where exactly to draw the line varies dramatically across the industry.

Start Charging These Fees Today

Most of us love being photographers, but let’s face it: we don’t do this for fun. Don’t get me wrong—I’m grateful to have the opportunity to express myself creatively and earn a living doing something I enjoy. But that second part, the “earn a living” part, comes at the expense of my own sanity if the compensation for the work is not equitable.

What Should an Architectural Photography Contract Look Like?

A question that we receive at APA regularly goes something like this: I shoot predominantly real estate with a basic contract and would love to hear more about how established architecture and interior photographers went about creating and modifying their contracts.

I’ll Just Fix That in Post, And Other Lies I Tell Myself

It’s been four years since my last educational photography project, and I am happy to announce the release of my first ever e-book: I’ll just Fix That in Post, And Other Lies I Tell Myself, a combination of group therapy, an epic self-roast (plenty of laughs at my expense) and technical manual to architectural photography.

Stop Emailing Rate Sheets

How many times have you received an inquiry from a potential client that, in the first message, includes something along the lines of, “What are your prices?” or, “Can you please send your rate sheet?” When this happens, do you typically reply with a PDF that outlines your entire pricing structure, or perhaps refer them to a page on your website?

How One of the Biggest Names in Photography and Visualization Deals With Attribution and Licensing

DBOX is an international creative communications agency that creates campaigns in the sectors of luxury residential, hospitality, commercial, and cultural property. Specializing in both renders and photography, DBOX is at the top of the global architecture marketing game and were kind enough to sit down for a chat with APA to discuss their inner business workings, their frustrations, and their efforts to remedy an industry-wide scourge.
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