Business Tip – Don’t Be a Jerk!

For the years I worked in sales and marketing, there was a principle I kept in mind that I learned early on in my career: people do business with people they like. Barbara Corcoran from ‘Shark Tank’ has a fantastic quote related to this…

“If people like you, they’re going to want to do business with you.

An Unexpected Commission Leads to One of the Most Beautiful Projects of Ales Vyslouzil’s Career

You might know engineer-turned-architecture-photographer Ales Vyslouzil from our past interview with him here on APALMANAC. Or maybe – like me – you follow his work for its beautiful qualities and incredible examples of architecture. Today, Ales has been so kind as to share his photographs of the Mysk Moon Retreat with us, and tell a bit about his process of photographing the resort.

Runzi Zhu Offers Up A Glimpse Inside A Deserted Shanghai During its Ongoing COVID Lockdown

While much of the world is learning to live with the virus, China is continuing to pursue its zero-COVID policy which has seen varying levels of lockdowns across the vast country. None more severe than the one taking place in Shanghai right now, where nearly all of its 26 million residents remain stuck at home in a lockdown that has made headlines across the globe.

Jordan Powers Walks Us Through Photographing The Massive Alliance Bernstein HQ

If you’re looking to be inspired by an example of corporate architecture that displays a perfect use of figures, wonderful light, and encapsulates the feeling of what it is like to be present in the office, look no further than today’s Project of the Week. Jordan Powers is an architectural photographer based out of Nashville, who was kind enough to share his photographs of the Alliance Bernstein headquarters, as well as heaps of insight into his process of photographing it.

Check Out Adam Taylor’s Upcoming Photography Workshop

Architectural photographer and “License Your Photos” course instructor Adam Taylor is putting on an architecture photography workshop next week that you can attend online!

The workshop is Wednesday, May 18, 2022 from 6 p.m. to 8 p.m. EST. Adam will walk you through a shoot from start to finish – including cold calling a client, and ending with the project getting featured on the cover of Hawaii Home & Remodeling magazine, all for $39.

‘Architecture’ vs ‘Real Estate Photography’ – What’s the Difference?

Several weeks ago during a conversation with a prospective home builder client, I was asked “what’s the difference between you and [redacted] real estate photography?” Now, to be honest, the builder was trying to push my buttons a bit to see how I would respond. See, when I quoted him my rates, he did a total per image breakdown and found out that what he would potentially be paying me for just one photo, is about what he pays this RE photography company to shoot an entire house!

Climbing Through Scree, Glaciers, and Mountain Passes, Albrecht Voß Photographs Stunning Examples of Modern Alpine Architecture

Every now and again you come across a project that is truly mindblowing and special. Not just for the quality of the images, but the logistics, planning, and story behind them. Albrecht Voß‘ and his Modern Alpine Architecture series is that project for me. I’ve been following it for quite some time as he has faithfully added more and more pieces to the series.

Learn From Architectural Photography Master Nick Merrick at SFW On Location

Nick Merrick is one of the most revered names in architectural photography, and it is easy to see why. With a long a storied career at Hedrich Blessing and his own firm Hall+Merrick+McCaughery, you can find Nick’s photography “in the collections of the Library of Congress, the Chicago History Museum, the Art Institute of Chicago, and the George Eastman House as well as published in prestigious design journals and firm monographs.”

Why I Abandoned a Day Rate and Charge Hourly

We all know that awful, sinking feeling at the end of a long day when the client says, “Oh hey, can we just grab one more quick shot?” When I had a day rate, those feelings of defeat, exhaustion, and frustration were real. Since I switched to billing hourly, those conversations go something more like this:

Client: “Oh hey, can we just grab one more quick shot?”

Photographing the Maison Des Étudiants De l’ÉTS Campus With Stéphane Brügger

This week, our featured project takes us to Maison Des Étudiants De l’ÉTS by MSDL Architects. We’ll be taking a look at the work of architectural photographer Stéphane Brügger, who is based out of Montreal, Canada.

What I really enjoy about Stéphane’s project is his well-timed use of lighting and his careful compositions that show the scale and playful, geometric design of MSDL’s ÉTS campus.

Marnie Hawson on Photographing Sustainable Architecture at Brave New Eco’s Enduring House

I love everything about Marnie Hawson – her work, her goals, her inclusion of dogs in a shot whenever possible.

Marnie is just the coolest. She is a one-woman certified B Corp photographing exclusively sustainable architecture. For those of her who are familiar with her frequently published, outrageously beautiful work, you are no stranger to what you’ll see in this edition of Project of the Week.

A Design Icon: The Cesca Chair

Dubbed one of the most important chairs of the 20th century, the Cesca chair quickly became a design icon, showcased in museum collections and movie sets across the globe. 

Born out of the German art school, the Bauhaus, Marcel Breuer conceived of the chair (then called the B-32) in the late 1920s. 

Five Movies That Every Architectural Photographer Should Watch

It is the escape scene at the end of Shawshank Redemption. Andy Dufresne stands in the rain, his arms outstretched, looking up into the night sky with the camera rising up above him as the music crescendos. Do you see it? It is cinematic moments like these that can become indelibly imprinted in our minds and both consciously and subconsciously influence and inspire our artistic choices and our communication of visual ideas.

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