A notorious sticking point for any photographer, the rush turnaround can be a great tool in your bag or it can turn into a living nightmare that threatens to create a rift between you and your client. Over the years I’ve been able to transition from the rush turnaround being a dreaded ‘ugh’ moment into something that is relatively effortless.
For some reason photographers are obsessed with being published, I am a photographer, ergo, am obsessed with being published. It feels good, it looks pretty, and it makes your photographs real, as in a tangible thing that other people hold and look at and say “wow” like Owen Wilson.
I already know that this is going to be a controversial article, but it’s something I have to get off my chest because I look back and almost feel guilty about how much money I have spent on these things. The photography industry is full of products that you may or may not need and separating the wheat from the chaff is going to be important when you’re watching where your money goes.
This article is essentially impossible to write, but it’s the single question I am asked more than any other. In fact, I apologize to anyone who has emailed me or asked me this question in person because I simply do not answer. That’s because there is no easy way to answer; it’s the equivalent of walking up to someone and asking them “how long is a piece of string?”
