Need to Explain Copyright and Licensing to Your Clients? Matthew Anderson Simplifies The Discussion

Here at AP Almanac, we talk a lot about copyright infringement — and not without reason. Most clients have no idea that the photos you send them are not actually their property, and that they (in most cases) can’t just do whatever they want with the images. It’s so important to explain what your clients can and cannot do with the photos you’ve licensed to them so you don’t get questions like:

“Well, wait a minute, I paid for the photos – how do I not own them? The photos are my project or product… The images in question are of something I worked on or I built or I designed…”

Matthew Anderson

Architectural photographer Matthew Anderson has made a brilliant video on the topic and in just a few minutes he boils down the basics behind photographic copyright and licensing. Matthew works through a series of everyday examples that everyone can understand, which makes this video a powerful tool for sending to your clients to avoid any awkward conversations.

While most photographers will have an idea of how this works, I hope that this video will help you simply and concisely explain the basics of copyright and image ownership to your clients, and hopefully avoid any unpleasant questions!