A question that we receive at APA regularly goes something like this: I shoot predominantly real estate with a basic contract and would love to hear more about how established architecture and interior photographers went about creating and modifying their contracts.
You’re not alone.
It’s been four years since my last educational photography project, and I am happy to announce the release of my first ever e-book: I’ll just Fix That in Post, And Other Lies I Tell Myself, a combination of group therapy, an epic self-roast (plenty of laughs at my expense) and technical manual to architectural photography.
How many times have you received an inquiry from a potential client that, in the first message, includes something along the lines of, “What are your prices?” or, “Can you please send your rate sheet?” When this happens, do you typically reply with a PDF that outlines your entire pricing structure, or perhaps refer them to a page on your website?
DBOX is an international creative communications agency that creates campaigns in the sectors of luxury residential, hospitality, commercial, and cultural property. Specializing in both renders and photography, DBOX is at the top of the global architecture marketing game and were kind enough to sit down for a chat with APA to discuss their inner business workings, their frustrations, and their efforts to remedy an industry-wide scourge.
As I write this, locales throughout the world are in varying degrees of “stay-at-home” orders to combat the COVID-19 pandemic. Some of us are able to continue working, at least in a limited capacity, while others have found ourselves with time to catch up on housekeeping items like bookkeeping and copyright registrations.
We are happy to announce that we are opening our store this week, which includes classic pieces from APA’s storied “history” – including our emotional support mugs and bingo mugs for those days when you just need a laugh before heading out to shoot, or tote bags to carry all of your accumulated props and snacks to and from the set!
There’s no time like the present to sharpen your understanding of architecture given the current times we are living in – with millions (billions?!) of us in lockdown around the world, the amount of resources being made available for free is staggering. One of them, the Harvard course “The Architectural Imagination” may be one of the best investments you can make during this downtime.
The architectural photography community is spread thin across the world, yet we are a close-knit community brought together by the internet and our shared love of photographing homes, businesses, art, and design. Currently, there is little to no data available related to the way we operate and the most frequent questions that we receive on APAlmanac relate to how people across the world run their businesses and what they can do to improve their own businesses.
My guess is that almost every photographer and creative has probably come across a client that’s either tried to lowball them or just couldn’t afford them. These situations can be tough, especially if you’re just starting out in the industry. In my experience I’ve made a mess of a few negotiations but, these things come with time and experience.
Beloved British Baking Show Contestant YouTuber Tom Scott is known for his short, humorous, informational videos covering everything from sending garlic bread into space to navigating the interior of the brain with neurosurgeons. In one of his most ambitious projects to date, Tom Scott tackles a topic that is close to the hearts of every artist: copyright.
There are two categories of photographers in the world—those whose work has been infringed, and those whose work will be infringed. Sooner or later, it’s almost certain that it will happen to you. You’ll be casually scrolling through your social media feeds, or maybe researching a potential client’s website, when suddenly, you pause in disbelief as the reality sets in: your work has been used without your prior knowledge or permission.
I photograph a lot of homes for a lot of different clients with a lot of different end uses for those photographs. While in a perfect world I’d get a photo credit every time my work was submitted, sometimes that doesn’t happen and it’s up to me to get it fixed. Whether or not you think photo credit is important (it is, don’t @ me), you should always have any errors or omissions in credit resolved as soon as you can.
I think it’s safe to say that the current pandemic sucks for everyone involved. Short of toilet paper manufacturers, pretty much everyone on planet earth is dealing with ramifications and fallout of the ongoing…issue. A few days ago I asked a group of photographer colleagues how they were being impacted, and received a wide range of responses and opinions.
San Francisco photographer Peter Lyons has been working all over the Bay Area for years now, and since the advent of cameras using built-in GPS, he’s geo-tagged nearly every photo he’s taken. Peter recently shared a screen shot of his work history and I was blown away.
As far as I’m concerned, Peter embodies the image of a classic working photographer.
Since the beginning of my photography career, I’ve had a list of projects that I dreamed of shooting. While most of the projects were out of my reach at the time, as my career has grown, buildings on my “dream assignment” list have become more accessible — while my goal list has grown! If you are in love with photography and architecture, I think you can agree that your list of dream projects and clients will always be growing and evolving.