When to Charge Separate Usage Fees

The topic of usage fees remains at the top of the list of questions I observe among architectural photographers. Many of us concur that a “standard” license for a commercial client would typically include rights for the client to use the images on their own website, social media, local advertising, and for other purposes of self-promotion (some refer to this as a “publicity and collateral” license). However, where exactly to draw the line varies dramatically across the industry.

Start Charging These Fees Today

Most of us love being photographers, but let’s face it: we don’t do this for fun. Don’t get me wrong—I’m grateful to have the opportunity to express myself creatively and earn a living doing something I enjoy. But that second part, the “earn a living” part, comes at the expense of my own sanity if the compensation for the work is not equitable.

Stop Emailing Rate Sheets

How many times have you received an inquiry from a potential client that, in the first message, includes something along the lines of, “What are your prices?” or, “Can you please send your rate sheet?” When this happens, do you typically reply with a PDF that outlines your entire pricing structure, or perhaps refer them to a page on your website?

How One of the Biggest Names in Photography and Visualization Deals With Attribution and Licensing

DBOX is an international creative communications agency that creates campaigns in the sectors of luxury residential, hospitality, commercial, and cultural property. Specializing in both renders and photography, DBOX is at the top of the global architecture marketing game and were kind enough to sit down for a chat with APA to discuss their inner business workings, their frustrations, and their efforts to remedy an industry-wide scourge.

Should You Use a COVID-19 Liability Waiver?

As businesses cautiously but optimistically resume operations, many are posting notices or asking customers to sign a COVID-19 waiver. Given the proactive stance many businesses are taking to shield themselves from liability, how do the potential legal implications of COVID-19 affect us as photographers? Do you need a coronavirus waiver to protect your business? Would such a document even stand up in court?

Improve Your Architectural Knowledge With A Free Course From Harvard: The Architectural Imagination

There’s no time like the present to sharpen your understanding of architecture given the current times we are living in – with millions (billions?!) of us in lockdown around the world, the amount of resources being made available for free is staggering. One of them, the Harvard course “The Architectural Imagination” may be one of the best investments you can make during this downtime.

Take The First Ever Global Architecture Photography Survey

The architectural photography community is spread thin across the world, yet we are a close-knit community brought together by the internet and our shared love of photographing homes, businesses, art, and design. Currently, there is little to no data available related to the way we operate and the most frequent questions that we receive on APAlmanac relate to how people across the world run their businesses and what they can do to improve their own businesses.

How to Respond If a Client Can’t Afford You

My guess is that almost every photographer and creative has probably come across a client that’s either tried to lowball them or just couldn’t afford them. These situations can be tough, especially if you’re just starting out in the industry. In my experience I’ve made a mess of a few negotiations but, these things come with time and experience.

Navigating Your Options in an Infringement Claim

There are two categories of photographers in the world—those whose work has been infringed, and those whose work will be infringed. Sooner or later, it’s almost certain that it will happen to you. You’ll be casually scrolling through your social media feeds, or maybe researching a potential client’s website, when suddenly, you pause in disbelief as the reality sets in: your work has been used without your prior knowledge or permission.

How to Get Credit For Your Images When Credit Has Not Been Supplied or is Incorrect

I photograph a lot of homes for a lot of different clients with a lot of different end uses for those photographs. While in a perfect world I’d get a photo credit every time my work was submitted, sometimes that doesn’t happen and it’s up to me to get it fixed. Whether or not you think photo credit is important (it is, don’t @ me), you should always have any errors or omissions in credit resolved as soon as you can.

Bidding and Estimating: How I Landed A Dream Assignment in Europe

Since the beginning of my photography career, I’ve had a list of projects that I dreamed of shooting. While most of the projects were out of my reach at the time, as my career has grown, buildings on my “dream assignment” list have become more accessible — while my goal list has grown! If you are in love with photography and architecture, I think you can agree that your list of dream projects and clients will always be growing and evolving.