Could LinkedIn be a Powerful Social Networking Tool for Photographers?

LinkedIn is a robust B2B social media platform with an abundance of business networking features that can often cause confusion on how to get the most out of it. I like to look at it as an in-person networking event, where you selected everyone in the room to be there. You get to fill the room with successful people that share an interest in what you do, help others while showing you are knowledgeable in your field, and give them a taste of your work and personality.

Introducing the Business of Architecture Photography Series: APAlmanac’s New Video Courses

If you’ve been a photographer for any stretch of time, you probably know that it’s easy enough to take a good picture. But how do you get paid to take those pictures in the first place? By far the most common questions that we receive here at the Almanac are business-related. What to charge, how to license, how to deal with infringements, how to market your services, and so on.

Business Tip – Don’t Be a Jerk!

For the years I worked in sales and marketing, there was a principle I kept in mind that I learned early on in my career: people do business with people they like. Barbara Corcoran from ‘Shark Tank’ has a fantastic quote related to this…

“If people like you, they’re going to want to do business with you.

‘Architecture’ vs ‘Real Estate Photography’ – What’s the Difference?

Several weeks ago during a conversation with a prospective home builder client, I was asked “what’s the difference between you and [redacted] real estate photography?” Now, to be honest, the builder was trying to push my buttons a bit to see how I would respond. See, when I quoted him my rates, he did a total per image breakdown and found out that what he would potentially be paying me for just one photo, is about what he pays this RE photography company to shoot an entire house!

Why I Abandoned a Day Rate and Charge Hourly

We all know that awful, sinking feeling at the end of a long day when the client says, “Oh hey, can we just grab one more quick shot?” When I had a day rate, those feelings of defeat, exhaustion, and frustration were real. Since I switched to billing hourly, those conversations go something more like this:

Client: “Oh hey, can we just grab one more quick shot?”

Photo Licensing 101 – The Basics Explained

The topic of licensing as it relates to photography can be confusing, and rightfully so. It’s not the easiest subject to understand and very few people are thoroughly familiar with the topic. Unfortunately, because of this unfamiliarity – many individuals and businesses make assumptions and end up using or distributing photos that they’re really not supposed to.

A Behind-The-Scenes Glimpse Into How Design Within Reach Creates Images for Its Products

Behind-the-scenes content is some of the most enjoyable and informative to consume in my opinion.  I love seeing how other photographers go about their business and find this is a great way to quickly pick up new ways of working that I may be able to incorporate into my own work.

Along those lines, everyone’s favorite modern furniture distributor, Design Within Reach, created a short time-lapse film showcasing how they go about creating their product imagery from the ground up. 

Use the AIA & ASMP’s Guide to Commissioning Architectural Photography as a Powerful Client Resource

Images play a major role in defining how we come to know architecture and interior
spaces. Because photography is pivotal in understanding the built environment, choosing a professional to photograph your project is a most important consideration.

-ASMP & AIA from their collaborative “Commissioning Architectural Photography” guide

If you’re an architectural photographer looking to have an excellent new year of jobs with good client experiences, communication, and expectations, we have an awesome tool for you!

How to Price Real Estate Photography

Ok, full disclosure…I got out of the real estate photography game a few years ago. But like myself, I would assume many architectural photographers used real estate as a launching pad for their professional careers. Via some other local photographers and “people watching” certain Facebook groups, I still keep my ear to the ground somewhat on this genre.

Trent Bell and Eugene Colberg Discuss the Relevance of Photography for Architects

How can you make a living by doing what you love – for us, that’s taking photos of buildings and interiors – while there are thousands of others doing the same?

For me, there is only one answer to that question: learn how to add value to the business of your client. There are many different ways to make an impactful difference that allows you to stand out from your competition.

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