A group of high-profile architecture visualization professionals have banded together to ensure that they are properly credited when their work is disseminated throughout the architecture and media world at large. A problem that many photographers are also familiar with, for years, architectural visualization artists have found their work has gone uncredited when those assets are so vital to getting architecture projects off the ground.
Architects, interior designers, developers, and hotels don’t just exist in big cities, and neither do architectural photographers. I personally know photographers everywhere from the biggest cities in the world to remote and desolate areas, and they all have different definitions of success – but one thing is for sure and that is they are all making a healthy living at it, although using different methods and approaches.
In order to grow your photography business, you must constantly be re-assessing and re-evaluating how you are doing business. One integral part of your business is how you price your services and capabilities; doing this incorrectly and undervaluing or overvaluing what you provide can be your downfall as a professional.
I can comfortably say that I’m not the most talented photographer that I know. I know plenty of photographers that are extremely talented. The kind of work they produce is simply astounding and I’m consistently impressed by them. The issue is that many of these photographers tend not to be as successful than many other photographers I know who may not be as capable.
You’re having a great day, birds are chirping, sun is shining, life is good… Until you come across someone, or something, using one of your images without even the courtesy of credit. I’ve had enough, and I’m sure if you’re reading this, you’ve also had enough, so I’m going to show you how to get stolen and uncredited content removed from instagram.
Cost-sharing is a common business practice in architecture and interiors photography that allows the photographer to make more money by providing more clients access to project images for less money. It may sound counterintuitive at first, but can be a simple way to create happier clients while significantly improving profit margins with little additional overhead.
The photo credit is an important, yet sometimes elusive, piece of the professional architecture photographer pie. With the speed at which the photography landscape is changing, there are varying standards for getting photo credit in almost every situation. Here’s how I make sure I’m properly credited for my work, and how you can stand up for your own work to make sure you get credited as well.
I’ve lost count of how many times I thought that one dream job that I finally landed would steer my career in some lofty direction. This, finally, would show those top designers/architects/hotel marketing people that I can handle photographing a museum, church, multi-million dollar mansion, design icon skyscraper, or whatever shiny object was the object of my affection that day.
I get multiple emails every day from retouchers looking to work with me; most of them are based in Vietnam, India, Bangladesh, Pakistan, Malaysia, etc. This is not necessarily a bad thing, and they serve a need in the market for inexpensive high-volume retouching. The problem is the emails.
In the ongoing discussion of renders vs. reality, a very keen-eyed Dezeen viewer noticed that a shortlisted project for the 2019 Dezeen Awards was actually a render, not a photo. As renders improve more and more every day, is this something that will begin to permeate architecture awards and photography contests?
When I first started as an architectural photographer, one of the things I really struggled with was pricing. This seems to be a common thread for many creatives as it can be very difficult to objectively self-assess your talent, experience, and therefore, value. Some photographers charge less than minimum wage and others charge an absolute fortune for just an hour’s worth of work.
What do clothing, music, cars, houses, and architectural photography have in common? They all go through trends; many of them arguably cyclical in nature. Rob van Esch is an experienced architectural photographer based in Amsterdam who recently created the e-book “Trends in Architectural Photography” which focuses on the recent shifts in the way architecture is photographed.
One of the most recognizable buildings I had the chance to photograph for my book New Architecture Los Angeles was the Broad Museum, a beautiful project in downtown LA designed by Diller Scofidio+Renfro. As it’s literally one of the most photographed subjects in the entire city, I wanted to make sure I created images that were actually different than everybody else’s.
It’s an email I get weekly. “My name is John and I work for this massive publisher, and we love your image of that thing. We’re creating a book for our client, and want to use your beautiful image as a spread in the book – can we get permission?”
I’m always happy when publishers, corporations, or individuals want to use my images in their books.
It’s a struggle that every creative professional deals with all too often, especially early in your career: chasing invoices, non-responsive clients, unauthorized usage of assets, the list goes on. Here I’ve compiled some of my favorite links and videos that will help you light a fire to get paid for your work – and if nothing else, will inspire you to re-write those contracts so you never get yanked around again!
Instagram can be an incredibly powerful tool, but also a very annoying, almost disheartening thorn in your side. While it has great promotional value, the flipside is that it is rife with image theft, copyright infringement, enough vagaries to make your head spin, and the unavoidable irritation that comes with constantly comparing yourself to others.
When it comes to negotiations, as a photographer (or any freelance artist, for that matter) you’ve got to master the art of not being emotionally invested in the outcome – something that is nearly impossible to do. But without it, you’ll never be able to break free of difficult clients and underpaid gigs.