To make architectural photography your profession, you need to have more than just the skill to take beautiful photos. To make a living from it, you must be well aware of the value of your service. To build a viable practice as an architectural photographer, it’s important to know how to increase that value.
Just after my last post about painting with contrast with the TK7 panel was published, the panel was updated and changed to the new TK8 luminosity masking plugin. There are many new features such as edge masks, color-grading, watermarking, expanded web-sharpening, selection editing, gradient effects, sketching actions, a smart object indicator, and much more.
As mentioned earlier on this site, I am a huge fan of the TK7 panel for luminosity masking, developed by Tony Kuyper. I owe my high-speed workflow to this panel in Photoshop. I really wouldn’t know what to do without it (by the way: there are also other panels that can be used properly, but TK7 is my personal favorite).
I recently received a call from Martijn Koetsier, a SEO expert with whom I have regular contact. In order to broaden his horizons, he had decided to spend a day every now and then this year with someone who does something completely different from him. Martijn wanted to know if he could join me on a shoot day.
Have you ever thought about the accuracy of GPS data? I actually didn’t, until I was commissioned to take a photo of a particular place before any work was done, and a photo from the same exact vantage point after the place has been renovated. Would that even be possible? I didn’t know, but I responded with my standard answer “Sure, no problem!”
I really don’t know how I could do my post-processing job without luminosity masking. When I mentioned this in my article The Architectural Photographer’s Digital Toolbox, many asked me to show my workflow with luminosity masking. While it is impossible to sum up in one single article, because I really use this tool for everything, I can make a start and give you a look into my process!
Every market is different. Architectural photographers in the USA will operate differently than those in Asia, and again differently than those based in Europe. That being said, there will also be many similarities. That is why it might be useful for you if I share my experiences in recruiting clients, from my first year in business up until now (my 7th year).
Almost every client of mine asks for the same thing; “let your images show how my spaces are used!”
Architectural photographs must be brought to life. It is something that we photographers have to do subtly because people have to add a ‘usage dimension’ to the image and should not become the main subject.
In my (free to download) eBook The Value of Architectural Photography, I touched upon instruments our clients can use to increase the value of our work. I asked the following question: “Any time of the day, 24/7, someone who could be your next client can check your website. Your referential projects are always accessible and visible.
Are you having trouble finding consistency in color in a photo series? You are not alone! With the method explained in this blog post, you can overcome many difficulties that come when matching colors.
I love watching good Photoshop tutorials. It’s a bonus if it is targeted at us, architectural photographers, but often that is not the case.
Hi everyone, Rob here! I just joined the APALMANAC writers rank and am really thrilled to be part of the team that makes this magnificent, unique platform come to life. My brief is to write about architectural photography with an emphasis on post-production, so in the future, I’ll bother you with color management, image blending, and all other kinds of topics you can think of that involve our production process.