I think in any metropolitan area, the old 80/20 rule applies to the uniqueness of its home builders. For a majority of them, they seem extremely similar with design elements that show up in new builds over and over again. The other side of that coin though, are custom home builders willing to be different.
For the years I worked in sales and marketing, there was a principle I kept in mind that I learned early on in my career: people do business with people they like. Barbara Corcoran from ‘Shark Tank’ has a fantastic quote related to this…
“If people like you, they’re going to want to do business with you.
Several weeks ago during a conversation with a prospective home builder client, I was asked “what’s the difference between you and [redacted] real estate photography?” Now, to be honest, the builder was trying to push my buttons a bit to see how I would respond. See, when I quoted him my rates, he did a total per image breakdown and found out that what he would potentially be paying me for just one photo, is about what he pays this RE photography company to shoot an entire house!
The topic of licensing as it relates to photography can be confusing, and rightfully so. It’s not the easiest subject to understand and very few people are thoroughly familiar with the topic. Unfortunately, because of this unfamiliarity – many individuals and businesses make assumptions and end up using or distributing photos that they’re really not supposed to.
Hatfields VS McCoys. Jets VS Sharks. Scorpion VS Sub-Zero. Lights on VS Light off in your architectural photos. Will these differences ever be resolved?!
In this video, I do a quick breakdown of how different lighting setups affect the editing process and the final image. Lights off, lights on, flash, ceiling bounce – I go over some of the advantages and disadvantages of each.
I absolutely love cruise vacations! For me, it’s the type of trip where I can mentally check out and worry about little to nothing at all. You have the ability to do as much or as little as you’d like, and on most cruise lines, the guests are treated like royalty. As for the design of the ships themselves, for most of the industry’s existence, it was hard to tell them apart.
Ok, full disclosure…I got out of the real estate photography game a few years ago. But like myself, I would assume many architectural photographers used real estate as a launching pad for their professional careers. Via some other local photographers and “people watching” certain Facebook groups, I still keep my ear to the ground somewhat on this genre.
Every now and then I receive a DM or YouTube comment asking about aspects of my personal editing process. The questions tend to be all over the place, but a common one I’ve received multiple times is “how do you get your white walls to look clean and bright?”.
There are multiple ways in Lightroom and Photoshop to achieve the same goal, but in this video, I give you my personal editing process to achieve that clean white wall look.
There a several famous sports-related quotes related to basics and fundamentals, but to paraphrase many of them…to become a highly skilled master of your craft, you have to master the basics. Several years ago when I photographed my first architecture-related job (it was a modest property for a real estate listing), I honestly had no idea what I was doing.
If you’re a professional photographer, sooner or later you’ll come across the opportunity or be asked by a person/business (outside of one that initially hired you) for access to one or more of your photos for their marketing use. This is typically the first step in the process of licensing your work as a photographer.
One of the most common forms of Copyright Infringement we come across as photographers is our images being on certain social media accounts or pages without our permission. Oddly enough, when the issue is even politely brought to the attention of the infringing account, the photographer can sometimes receive indifferent or even rude pushback.
As architecture photographers, we love to talk “gear” don’t we? As a newbie, we may tend to think we need to purchase a massive amount of gear in order for our photos to even look presentable. When we meet other photographers, a default go-to conversation starter is “so what do you shoot with?”.