For the years I worked in sales and marketing, there was a principle I kept in mind that I learned early on in my career: people do business with people they like. Barbara Corcoran from ‘Shark Tank’ has a fantastic quote related to this…
“If people like you, they’re going to want to do business with you. And if they don’t, you’re going to have an almost insurmountable obstacle to overcome.”Barbara Corcoran
Unfortunately, not every professional photographer is likable. In fact, when it comes to operating their business, many photographers can be…well…just plain jerks. Yes, we photographers are “artists”, but we’re also professionals running a business.
In this video, I go over a good reminder that many photographers (including myself) should reflect on every now and then. Enjoy!