I’m Being Asked For COVID Discounts – Help!
M Asks: I’m getting quite a few requests for shoots starting late April / May. Everyone is pleading poverty, from £120m new openings (who I know had already budgeted marketing) to £10m refurbs. Every quote so far has asked for a reduction in fees. My own view is that I won’t lower my fee (mostly because my expenses & talent are same as pre-covid and I have a gut feeling that if I lower it, it will be impossible to raise later) but I am being super-flexible on pretty much all else.