When A Photo/Video Goes Viral – The Business of Architecture Photography


What should you do when a photo or video you’ve taken has gone viral? Should you charge for the usage of a viral photo or video? How do you handle requests from major news outlets and publications who want to use your viral photo or video? How do you protect your work from being used without your permission? We’ve got the answers in this approximately 30-minute-long educational video!

When A Photo/Video Goes Viral is part of “The Business of Architecture Photography” series featuring Mike Kelley and Matthew Anderson. 

In this video, photographer Mike Kelley – who has had multiple photos go viral – and photographer Matthew Anderson sit down and talk about what to do when your photo, video, or other creative work, explodes with popularity. Learn how to set yourself up to capitalize on your moment of fame, determine what to charge, and protect your creative works so that you can make money off of them for years to come. While this video is part of “The Business of Architectural Photography” educational series, it applies to anyone, anywhere, who has any kind of creative product that is blowing up on the internet or news media.

So you’ve gone viral. Now what?

In the When A Photo/Video Goes Viral educational video, Kansas City-based architectural photographer Matthew Anderson and Los Angeles-based architectural photographer Mike Kelley discuss how to set yourself up to capitalize on your virality and receive payment for your creative work that is blowing up on the internet. In this video, you can expect to learn about:

  • Responding to requests for usage of your content
  • Determining the monetary value of your image or footage
  • Paperwork, receiving money, and retaining ownership of your content
  • Dealing with news outlets, publications, and businesses using your photo or video without permission

Here is a sample of the content included in this video:


What’s included?

This video is approximately 30 minutes long and is an instant digital download. Within moments of your purchase, you will be sent a download link giving you access to the When A Photo/Video Goes Viral video. Please note that this download link is only for the When A Photo/Video Goes Viral video. If you want to purchase the entire “The Business of Architectural Photography” series, you can do so here.

Who should watch this?

When A Photo/Video Goes Viral is for anyone who has (or plans to have) a photograph, video, story, or other creative work that has gone viral. Hear real-life examples of Mike Kelley’s images going viral, and how he continues to be compensated for them year after year.

Your purchase funds the Architectural Photography Almanac

We are proud to run a blog free of advertisements and as a result our topics are not influenced by financial bias or pressure to positively review a certain piece of gear or suck up to any industry figures.  Writers are free to explore any topic, whether controversial, opinionated, or otherwise. Sales of this educational video generates income that helps to pay for server costs, pay the writers for their valuable contributions to architectural photography, and for our Mailchimp subscription which we try not to annoy you more than once every other week with despite the angry emails that tell me I’m wasting people’s precious inbox pixels.



I don’t live in America. Is this relevant?

This video is for anyone, anywhere who is hoping to learn about what to do when their image or video goes viral. While we do discuss some specifics of U.S. Copyright Law in this video, the principles of what is taught in this video apply everywhere in the borderless world of the internet and news media.

How will the product arrive?

This video is an instant digital download. Due to the nature of the high-quality, long-format videos in The Business of Architecture Photography series, the file sizes are a large and require some patience while downloading.

Is this a tutorial?

The Business of Architecture Photography is a 7 video series in which Matthew Anderson and Mike Kelley sit down together and talk about the in’s and out’s of their businesses. Think of it less as a tutorial and more of a talk show, or podcast that you can watch. Don’t have time to sit and watch it? Leave it playing in the background while you edit!

Do you take a payment processor other than PayPal? I have a personal problem with them.

At this time the only payment processor APAlmanac is using is PayPal. You do not need an account, though, and can pay with a credit card without signing up or providing PayPal with your email address.

I have a question that you didn’t answer, who can I reach out to?

Please email us at contact@apalmanac.com.





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