Sales and Marketing – The Business of Architecture Photography


The Sales and Marketing video is part of “The Business of Architecture Photography” series featuring Mike Kelley and Matthew Anderson. In this video, Mike and Matthew sit down and discuss the nuances of marketing your photography business and landing sales. Hear lessons from Matthew Anderson’s career working in a small market (Kansas City) and how his methods compare and contrast to Mike Kelley’s experience marketing his work in a large market (Los Angeles).

In this video, you can expect to learn about building your brand from the ground up – including tips for creating a portfolio from nothing, getting in front of new clients, organic networking, knowing your rates, handling positive and negative feedback, branding your marketing material, social media, and approaching your first job.

Have you ever wished you could pick the brain of a fellow architectural photographer to figure out how they started their career? Now you can! In The Business of Architecture Photography series, Kansas City-based architectural photographer Matthew Anderson and Los Angeles-based architectural photographer Mike Kelley sit down and chat about all the lessons they’ve learned in their (very different) careers.

In the Sales and Marketing video, Matthew and Mike discuss their methods of marketing themselves and their work as their businesses have both evolved – from courting clients to keeping them happy. In this video, you can expect to hear about topics such as:

  • Showing the kind of work you want to shoot
  • Not limiting your client list
  • How to get your work in front of new clients
  • Why networking events don’t work
  • Being ready to lock down a client
  • Responding to “I can’t afford you” and other haggling methods
  • Creating a great business name and logo
  • Marketing materials: printed products, your website, SEO, and more
  • Humanizing your business with social media
  • Approaching your first job with a new client

Here is a sample of the content included in this video:

What’s included?

This video is one hour of educational content and is available as an instant digital download. Within moments of your purchase, you will be sent a download link giving you access to the Sales and Marketing video. Please note that this download link is only for the Sales and Marketing video. If you want to purchase the entire “The Business of Architectural Photography” series, you can do so here.

Who should watch this?

Sales and Marketing is geared toward newcomers to the architectural photography field. With the combined experience of Matthew and Mike though, there are nuggets of wisdom that are applicable for anyone, anywhere in their architectural and interiors photography career – from those just starting out, to seasoned pros, as well as photographers looking to make the jump from shooting primarily real estate to photographing higher-end architectural or design projects.

Your purchase funds the Architectural Photography Almanac

We are proud to run a blog free of advertisements and as a result our topics are not influenced by financial bias or pressure to positively review a certain piece of gear or suck up to any industry figures.  Writers are free to explore any topic, whether controversial, opinionated, or otherwise. Sales of this educational video generates income that helps to pay for server costs, pay the writers for their valuable contributions to architectural photography, and for our Mailchimp subscription which we try not to annoy you more than once every other week with despite the angry emails that tell me I’m wasting people’s precious inbox pixels.



I don’t live in America. Is this relevant?

While the minutia of architectural photography businesses differs all across the globe, the fundamentals of marketing yourself and your work are still the same. No matter where you live, or what “level” you are at in your career, the Sales and Marketing video will provide you with insight on how to approach branding, marketing, and selling yourself as an architectural photographer.

How will the product arrive?

This video is an instant digital download

Is this a tutorial?

The Business of Architecture Photography is a 7 part video series in which Matthew Anderson and Mike Kelley sit down together and talk about the in’s and out’s of their businesses. Think of it less as a tutorial and more of a talk show, or podcast that you can watch. Don’t have time to sit and watch it? Leave it playing in the background while you edit!

Do you take a payment processor other than PayPal? I have a personal problem with them.

At this time the only payment processor APAlmanac is using is PayPal. You do not need an account, though, and can pay with a credit card without signing up or providing PayPal with your email address.

I have a question that you didn’t answer, who can I reach out to?

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