Licensing Your Photography – The Business of Architecture Photography


Licensing Your Photography is part of “The Business of Architecture Photography” series featuring Mike Kelley and Matthew Anderson. In this video, Mike and Matthew sit down and talk about the complexities of licensing your images.

In this educational video, you can expect to learn how to tactfully explain copyright to your clients, formulas to determine what to charge for licensing, navigating awkward conversations and client dynamics, as well as proactively selling your photographs to third parties.

Have you ever wished you could pick the brain of a fellow architectural photographer to figure out how they started their career? Now you can! In The Business of Architecture Photography series, Kansas City-based architectural photographer Matthew Anderson and Los Angeles-based architectural photographer Mike Kelley sit down and chat about all the lessons they’ve learned in their (very different) careers.

In the Licensing Your Photography video, Matthew and Mike talk about licensing your images and everything that comes along with it. Their combined experiences will make you laugh, cry, and hopefully save you time and money. In this video, you can expect to hear about topics such as:

  • How to tactfully explain licensing and copyright to your clients
  • Determining tiers of usage
  • What to charge for work licensed after your shoot
  • Packages, incentives, and formulas to determine what to charge for licensing
  • How to proactively sell your images to third parties
  • Dealing with client dynamics like asking for exclusivity, NDAs, and strained contractor relationships
  • Navigating difficult conversations about licensing

Here is a short sample of the content included in this video:

What’s included?

Licensing Your Photography is approximately 45 minutes long and is available as an instant digital download. Within moments of your purchase, you will be sent a download link giving you access to the Licensing Your Photography video. Please note that this download link is only for Licensing Your Photography. If you want to purchase the entire “The Business of Architectural Photography” series, you can do so here.

Who should watch this?

Licensing Your Photography is made for anyone photographing architecture, interiors, or architectural products. Mike and Matthew’s collective experience makes this video a great resource and aims to get the entire industry on the same page in regards to licensing.

Your purchase funds the Architectural Photography Almanac

We are proud to run a blog free of advertisements and as a result our topics are not influenced by financial bias or pressure to positively review a certain piece of gear or suck up to any industry figures.  Writers are free to explore any topic, whether controversial, opinionated, or otherwise. Sales of this educational video generates income that helps to pay for server costs, pay the writers for their valuable contributions to architectural photography, and for our Mailchimp subscription which we try not to annoy you more than once every other week with despite the angry emails that tell me I’m wasting people’s precious inbox pixels.



I don’t live in America. Is this relevant?

Licensing Your Photography is geared toward photographers working in North America and deals primarily with U.S. Copyright procedures. While it may be true that some of the nuances of licensing photographs differ depending on where you live, most of the fundamentals are still the same. No matter what market you are in, or what “level” you are at in your career, Licensing Your Photography will provide you with insight on how to approach charging for image licenses, talking about copyright with your clients, selling your images to third parties, and navigating client relationships.

How will the product arrive?

This video is an instant digital download. Due to the nature of the high-quality, long-format videos in The Business of Architecture Photography series, the file sizes are a large and require some patience while downloading.

Is this a tutorial?

The Business of Architecture Photography is a 7 video series in which Matthew Anderson and Mike Kelley sit down together and talk about the in’s and out’s of their businesses. Think of it less as a tutorial and more of a talk show, or podcast that you can watch. Don’t have time to sit and watch it? Leave it playing in the background while you edit!

Do you take a payment processor other than PayPal? I have a personal problem with them.

At this time the only payment processor APAlmanac is using is PayPal. You do not need an account, though, and can pay with a credit card without signing up or providing PayPal with your email address.

I have a question that you didn’t answer, who can I reach out to?

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