Pricing Your Photography – The Business of Architecture Photography


Pricing Your Photography is part of  “The Business of Architecture Photography” series featuring Mike Kelley and Matthew Anderson. In this two-part video set, Mike and Matthew sit down and discuss how to price your architectural photography work, as well as how to run the financial side of your business.

This educational two-part video covers subjects like how to price your architectural photography services, what to include in a rate sheet, usage rights, cost-sharing, payment terms, and how to raise your prices, among others. This download also contains a second video that discusses the financial side of running an architectural photography business. The beautiful thing about these videos is that you get to hear pricing tactics from Matthew – who is working in a small market primarily for builders, as well as Mike – who is working in a large market for architects and developers.

Have you ever wished you could pick the brain of a fellow architectural photographer to figure out how they started their career? Now you can! In The Business of Architecture Photography series, Kansas City-based architectural photographer Matthew Anderson and Los Angeles-based architectural photographer Mike Kelley sit down and chat about all the lessons they’ve learned in their (very different) careers.

The Pricing Your Photography video is a two-part video series where Matthew and Mike discuss what to charge for architectural photography, and how to get paid properly in addition to explaining the fiscal nuances of starting, running, and growing architecture photography businesses. In this video course, you can expect to hear about topics such as:

  • Deciding your business goals
  • Determining what to charge for architectural photography
  • Building a rate sheet
  • Charging for Travel
  • Usage rights and licensing
  • Cost-sharing
  • Payment terms
  • Negotiating
  • Raising your prices
  • Dealing with “photographer guilt”
  • Turning down and scheduling out jobs
  • Taxes, write-offs, and personal projects
  • Wastes of money in business
  • Saving, expenses, and allocating money
  • Investing in gear

Here is a short sample of the content included in the pricing video:

What’s included?

Pricing Your Photography contains two videosa video explaining Pricing Your Architecture Photography that is approximately 1 hour long, and a 43-minute long video about finance topics. This is an instant digital download. Within moments of your purchase, you will be sent a download link giving you access to your videos. Please note that this download link is only for the two-part Pricing Your Photography course. If you want to purchase the entire “The Business of Architectural Photography” series, you can do so here.

Who should watch this?

Pricing Your Photography is geared toward newcomers to the architectural photography field but contains wisdom that applies to anyone in the architectural photography field who is curious about the behind-the-scenes monetary aspects of running a photography business – including those who are just starting out, those transitioning from real estate photography, and long-time professionals.

Your purchase funds the Architectural Photography Almanac

We are proud to run a blog free of advertisements and as a result our topics are not influenced by financial bias or pressure to positively review a certain piece of gear or suck up to any industry figures.  Writers are free to explore any topic, whether controversial, opinionated, or otherwise. Sales of this educational video generates income that helps to pay for server costs, pay the writers for their valuable contributions to architectural photography, and for our Mailchimp subscription which we try not to annoy you more than once every other week with despite the angry emails that tell me I’m wasting people’s precious inbox pixels.



I don’t live in America. Is this relevant?

Pricing architectural photography differs depending on what market you are in. The fundamentals of pricing your work are still the same. No matter where you live, or what “level” you are at in your career, Pricing Your Photography will provide you with insight on how to approach bidding work, licensing your images, raising your rates, and getting paid.

How will the product arrive?

This video is an instant digital download. Due to the nature of the high-quality, long-format videos in The Business of Architecture Photography series, the file sizes are a large and require some patience while downloading.

Is this a tutorial?

The Business of Architecture Photography is a 7 video series in which Matthew Anderson and Mike Kelley sit down together and talk about the in’s and out’s of their businesses. Think of it less as a tutorial and more of a talk show, or podcast that you can watch. Don’t have time to sit and watch it? Leave it playing in the background while you edit!

Do you take a payment processor other than PayPal? I have a personal problem with them.

At this time the only payment processor APAlmanac is using is PayPal. You do not need an account, though, and can pay with a credit card without signing up or providing PayPal with your email address.

I have a question that you didn’t answer, who can I reach out to?

Please email us at





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