I’m Being Asked For COVID Discounts – Help!

M Asks: I’m getting quite a few requests for shoots starting late April / May. Everyone is pleading poverty, from £120m new openings (who I know had already budgeted marketing) to £10m refurbs. Every quote so far has asked for a reduction in fees. My own view is that I won’t lower my fee (mostly because my expenses & talent are same as pre-covid and I have a gut feeling that if I lower it, it will be impossible to raise later) but I am being super-flexible on pretty much all else.

ArcDog Blends Motion and Stills to Document Zumthor’s ‘Shelter For Ruman Ruins’

One of my first posts featured my visit to one of the first projects ever built by Peter Zumthor: The Shelter for Roman Ruins in Chur, Switzerland. Recently, the Youtube algorithm redirected me to an ArcDog’s video featuring an architectural film of the same project. Although I have not yet created videos, I notice the appeal of them as a media that reinforces the narrative of a project.

“The Value of Architectural Photography” With Rob Van Esch

A few years ago, seasoned Amsterdam-based architectural photographer Rob Van Esch released a captivating eBook “Staying On Top of Current Architectural Photography Trends” which focused on the recent shifts in the way architecture is photographed.

Rob has written another thought-provoking book that we’re excited to share, “The Value of Architectural Photography, and How to Increase It.”

Join The Crew: APALMANAC is Hiring

Shew! Can you believe the second birthday of APALMANAC’s first published article is coming up? Call us nostalgic but we’ve been reflecting on our growth — not just as a website, but as a community. It seems as if the shroud surrounding the tiny niche of architectural and interiors photography has been drawn back, revealing an incredible network of people who are eager to share advice, workflows, pricing, and business strategy — and we are so proud to play a little part in helping expand that community.

Portfolio Tips Through the Eyes of an Architect – Courtesy of BlessedArch

Recently I came across a portfolio review video from Rishabh Wadhwa’s YouTube channel, BlessedArch.  Together with Mariana Cabugueira Custodio dos Santos, a Portuguese architect working for Zaha Hadid Architects in London, they review and critique architectural portfolios. 

While the criteria between an architectural portfolio and a photography portfolio are not one and the same, I believe there are a lot of parallels between the two. 

Creating a Postcard Portfolio

What is the first thing that comes to mind when you think of a portfolio? Normally I would think of a digital portfolio or — if budget allows — a printed book. However, during the quarantine, I made some test prints that were accidentally about the size of a postcard. This made me think: How about making a postcard portfolio?

Architectural Photography Studio Tarry & Perry are the First to Document the Completed ‘Concrete House’ as Featured on Grand Designs

Step inside this perfect concrete monolith with us today for Project of the Week before it is revisited on Grand Designs this February. If it feels familiar to you, you probably spotted the unfinished home on the show in 2018. This brute is back, finished up, and photographed for the first time since its completion by the incredible architectural photography studio Tarry and Perry.

The CASE Act Passed, and I’m Not Happy

As a photographer who consistently enforces my copyrights and encourages others to do the same, colleagues are often surprised to learn that I do not support the CASE Act in its current form. At first glance, it sounds amazing: a low-cost, fast, informal way to resolve infringement claims, presumably without even the need for an attorney. A more thorough review of the Act’s provisions, however, reveals numerous caveats that, in my opinion, will be very easy for a resourceful infringer to exploit.
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