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I’d love to pretend that this goes without saying, but it’s incredibly important to actually understand what our clients do in order to deliver the best possible images to them. There is so much more goes into interior design than just making a space “pretty,” especially when you are considering commercial, civic, and other large-scale projects.
This Project of The Week brings us to Cape Town, South Africa, where we find a project shot by Adam Letch. Adam is a photographer specializing in architecture and interiors who’s primary markets are Africa and Europe.
The residence, called “Beyond,” and designed by renowned South African firm SAOTA, is set on a difficult site overlooking Lion’s Head, a well-known landmark in Cape Town.
I already know that this is going to be a controversial article, but it’s something I have to get off my chest because I look back and almost feel guilty about how much money I have spent on these things. The photography industry is full of products that you may or may not need and separating the wheat from the chaff is going to be important when you’re watching where your money goes.
This article is essentially impossible to write, but it’s the single question I am asked more than any other. In fact, I apologize to anyone who has emailed me or asked me this question in person because I simply do not answer. That’s because there is no easy way to answer; it’s the equivalent of walking up to someone and asking them “how long is a piece of string?”
Mike Kelley