I’m Being Asked For COVID Discounts – Help!

M Asks: I’m getting quite a few requests for shoots starting late April / May. Everyone is pleading poverty, from £120m new openings (who I know had already budgeted marketing) to £10m refurbs. Every quote so far has asked for a reduction in fees. My own view is that I won’t lower my fee (mostly because my expenses & talent are same as pre-covid and I have a gut feeling that if I lower it, it will be impossible to raise later) but I am being super-flexible on pretty much all else.

Ask Appy: Am I Stuck in Real Estate Hell For All Eternity?

T asks: Does a photographer HAVE to shoot real estate to get into architecture? I have a wedding photography business that has produced a six-figure income five years in a row so I don’t need real estate to pay the bills. However, I definitely want to move out of weddings and into full-time architecture over the next, let’s say, 5-10 years.

Ask APA: Your Architectural Photography Questions…Answered

Over the past few weeks, APA has…grown…a little bit, into something I’m beginning to feel slightly proud of. In the background, I’ve gotten many questions about architectural photography from our small but fiercely interested reader base. Rather than let these questions slowly fall into the fires of Mount Doom, ah, I meant page two of our gmail account, I thought it would be great to begin to publicly answer them.

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