APAlmanac was recently provided with an early access opportunity to view Roland Miller’s expansive new book Orbital Planes: A Personal Vision of the Space Shuttle. This 200-page hardcover book being published later this month by Damiani is a beautiful visual tribute to America’s Space Shuttle Program.
We all know that awful, sinking feeling at the end of a long day when the client says, “Oh hey, can we just grab one more quick shot?” When I had a day rate, those feelings of defeat, exhaustion, and frustration were real. Since I switched to billing hourly, those conversations go something more like this:
Client: “Oh hey, can we just grab one more quick shot?”
It is the escape scene at the end of Shawshank Redemption. Andy Dufresne stands in the rain, his arms outstretched, looking up into the night sky with the camera rising up above him as the music crescendos. Do you see it? It is cinematic moments like these that can become indelibly imprinted in our minds and both consciously and subconsciously influence and inspire our artistic choices and our communication of visual ideas.
My career began some 20 years ago as a staff photographer for an advertising agency. I was a part of countless brand discoveries where we started from scratch and developed a company’s brand strategy. The style of photography was selected to match the brand that had been devised based on market research, customer analytics, demographics, unique selling propositions and what would resonate on an emotional level to inspire a consumer to buy.