Tangibility in the Digital Age: Mass Collective’s Print Shop

Tangibility in the Digital Age: Mass Collective’s Print Shop

News

Our friends in architecture photography Mass Collective sure have grown this year. With humble beginnings as 4 photographers meeting up in a pub and chatting about their practices, to hosting the ZoomedIn Festival, industry talks, and online galleries, they’re now giving us something tangible — a print shop.

If you ask most photographers how they would like to see their photos presented to the public, you would find an almost unequivocal answer: hanging on a wall, printed on the finest archival paper, possibly mounted in a sleek frame. This desire is even more relevant in our digital age, where the most common way to look at photographs is on small phone screens. With the“scroll-down” culture slowly transforming the act of contemplating into a mere act of seeing, looking at an actual printed image still retains the power to stop time, allowing the viewer to dive into every little detail of a photograph and appreciate the textured union of ink and paper.

Mass Collective

Each artwork is printed on Hahnemühle Photo Rag archival paper and is produced in a limited quantity. There As a whole, the prints are part of a theme exploring how humans modify and intervene in the urban and natural landscape. Mass Collective’s print shop also includes beautiful posters that are “produced as open editions and offer the opportunity to hang high-quality photography on your wall at a more affordable price.”

Head over to mass-collective.com/shop to peruse the collection and pick up a print or poster for yourself!

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