Architectural Photography Awards 2021
‘The Sound of Ink’ – Creative Directors, Beauty and the Bit, Share Their Cinematic Approach to 3D Animation

‘The Sound of Ink’ – Creative Directors, Beauty and the Bit, Share Their Cinematic Approach to 3D Animation

Architecture

Visualizers and renderers get such bad rap within our industry.  Whether that stems from a concern of photographers becoming obsolete or simply ignorance on how much talent and skill some of these creatives possess – I really don’t know.  For me personally, I continue to be inspired by how the best visualizers in the game keep pushing the envelope, exploring new ways to showcase their clients’ yet-to-be-built projects. 

One such group of creatives is Madrid-based Beauty and the Bit, a collection of creative directors, animators, illustrators, and conceptual artists.  They recently shared a short film entitled, The Sound of Ink, which showcases Danish architects Schmidt Hammer Lassen’s design for Shanghai’s new public library.  The film also includes a detailed behind-the-scenes look at their workflow and how they go about blurring the line between architecture and cinema.  Director Victor Bonafonte believes that ‘architectural communication is not at odds with solid creative direction, taste, and elegance.’ 

Check out their unique process below.

About Justin Szeremeta
I'm an architect turned photographer based in Shanghai with a penchant for tall buildings.
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