Check Out This NFT Primer – Courtesy of Architectural Photographer Peter Molick

Check Out This NFT Primer – Courtesy of Architectural Photographer Peter Molick

Business Commentary

One of my goals for the new year is to endeavor to figure out what the heck an NFT is, and how, if at all, it could affect or benefit my work as a photographer.  As luck may have it, a serendipitous scroll through my Instagram feed led me to a recent article on the subject by one of our favorite photographers here at APAlmanac, our good friend Peter Molick

A skeptic by nature, last year I quickly succumbed to cynicism and brushed this NFT craze off as a get-rich-quick scam that, after a cursory look at the subject, didn’t make much sense to me.  But it’s a new year, and with that, an opportunity to be a little bit more open-minded.

After reading through Peter’s primer on the subject, I still have a slew of questions (maybe even more!), but most importantly, it has helped me get an overview of how it works, how to enter the space, as well as the potential merits of this digital world of art.   It seems like cryptocurrency is here to stay, so why not NFTs?

I have outlined below the main topics in Peter’s introductory post, so if you are interested in the subject, please go on over to the blog on his website to learn more.

The Basics
  • What is an NFT?
  • Image rights/copyright as they relate to NFTs
  • Environmental Impact
Photography + NFTs
  • Photography’s growing momentum in the NFT space
Choosing a Platform and Reaching Collectors
  • Pros/cons of various platform options
  • How to attract buyers
  • The social aspect of NFTs
Displaying Collections of Digital Art
  • Virtual curation
Lessons Learned and Getting Started
  • Peter’s own insights, based on his experience in the NFT space thus far

Many thanks from the APA community to Peter for sharing his experience thus far with NFT’s.  We would love to hear some thoughts from our audience on whether or not this is a space that you’ve ventured into and how you think it may evolve over time.  Comment below!

I'm an architect turned photographer based in Shanghai with a penchant for tall buildings.
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