There are two categories of photographers in the world—those whose work has been infringed, and those whose work will be infringed. Sooner or later, it’s almost certain that it will happen to you. You’ll be casually scrolling through your social media feeds, or maybe researching a potential client’s website, when suddenly, you pause in disbelief as the reality sets in: your work has been used without your prior knowledge or permission.
Although we’re required to wear many hats as photographers, we tend to think of ourselves as artists first, treating other roles as secondary, with sales often regarded as only an afterthought. The truth is that we are, first and foremost, salespeople. Photography is our trade—sales is our business.