Eva Hagberg

Eva is the founder of an editorial consultancy practice offering media strategy and advice to high-end residential architecture firms across the united states. Her writing has appeared in Dwell, Architectural Record, Architect Magazine, and countless other magazines and books. She is also a self-proclaimed lamp sales person.

Just Let The Photographer Do Their Job

When I was a baby architecture writer, a thousand years ago, I remember spending what felt like the majority of my work time asking my editors who’d commissioned stories, or publicists who were pitching me projects, or architects who’d decided to see if I might want to write about something, to send me pictures.